Scheckner warns Advertising Week Europe could move from London because of Brexit

The founder of Advertising Week Europe has warned that the festival could move from London to another city such as Paris or Amsterdam because of Brexit.

Matt Scheckner: the founder of Advertising Week Europe
Matt Scheckner: the founder of Advertising Week Europe

Matt Scheckner, the founder of Advertising Week Europe, which takes place this week, said he had to think about the possible impact on the UK economy when Britain leaves the European Union.

"To some degree, all bets are off when Article 50 is triggered," Scheckner said. "Five years from now, will Advertising Week Europe be in Amsterdam or Paris? I hope not.

"We’re ‘all in’ on London. But you hear what people are saying and uncertainty is not good for any business. It drives people nuts."

He said Theresa May, the prime minister, and Sadiq Khan, the mayor of London, have a "responsibility" to give businesses "certainty".

Scheckner, who founded Advertising Week in New York in 2004 and launched the European version in 2013, remains optimistic about London and compared it favourably with his hometown.

"London’s embrace of the creative industries is a differentiator between London and New York," he said.

"From an economic point of view, from a quality of life point of view, from an image point of view, the public and private sector leadership in London has recognised our industry matters.

"London is the epicentre of Europe. It’s the EMEA capital. Whether that remains the case [after Brexit] is to be seen."

Speakers at Advertising Week Europe 2017 include Khan, former US vice-president Al Gore, Interpublic chief executive Michael Roth, Facebook EMEA vice-president Nicola Mendelsohn and Google EMEA president Matt Brittin.

Brittin is expected to face questions about brands boycotting YouTube because of ads being placed next to inappropriate content.

Scheckner continues to expand the Advertising Week brand. He launched it in Asia last year and plans versions in Mexico and Australia.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More