|Agency fact file: Maxus|
|Type of agency||Media|
|Company ownership||WPP (Group M)|
|Key personnel||Lindsay Weedon chief executive|
|Tim Irwin managing director|
|Adrian Carpenter investment director|
|Martin Lawson data and insights director|
|Tom Dunn digital strategy director|
|The Nielsen Company billings 2010||£153m|
|The Nielsen Company billings 2009||£53m|
|Total accounts at year end||35|
|Accounts won||10 (biggest: BT)|
|Accounts lost||1 (Marie Curie Cancer Care)|
|Number of staff||73 (+121%)|
BT's switch from the Publicis network to WPP two years into a three-year contract was a talking point. In April, Adrian Carpenter, who had worked on the BT account at Starcom, joined Maxus after a period of leave from Starcom that coincided with the final stages of contract negotiations between BT and competing agencies for the business.
Carpenter was promoted to UK investment director in July, at the same time as Maxus established a new investment structure aimed at securing better trading deals for clients. Maxus also appointed the ex-i-level heads Tom Dunn as its digital strategy director and Martin Lawson as the global data and insights director.
Other wins of note came in the £8 million Experian account and the £5 million Plusnet. Maxus suffered its first loss under Weedon when Universal McCann won the £5 million Marie Curie Cancer Care in October.
As WPP's ambitious challenger media brand, Maxus needs to keep pushing itself in 2011 to acquire new business fast while minimal conflicts exist.
Score last year: 7
How Maxus rates itself: 8
"We have won major new business. Our billings have trebled in less than 12 months. Industry leaders have joined us: Tom Dunn (digital strategy), Martin Lawson (data and insights) and Adrian Carpenter (investment). Our global network has grown to more than 60 offices and we now work on international business with those other offices from London. We have moved to spectacular new offices - a fitting end to a brilliant year for Maxus UK."