School Reports 2014: The Corner

London Pride
London Pride

Score: 8  Last year: 6

The Corner, one of the more heavyweight start-ups of 2012, enjoyed a decent second year of operation.

It was particularly strong on the new-business front, winning a series of respectable clients. This includes the global and UK accounts for the port producer Cockburn’s after a three-way pitch, a brief from Coca-Cola to handle the fruit juice brand Oasis and the £2.5 million business from the clothing retailer Jigsaw without a pitch (an account that Neil Simpson and Tom Ewart had worked on while at Publicis). The Corner also won Tic Tac and the National Geographic Channel.

Beagle Street, the life-insurance brand owned by BGL Group, was The Corner’s biggest win. The agency saw off competition from 18 Feet & Rising, Hello People and Lucky Generals, and will be tasked with creating the first above-the-line campaign for the brand, which launched in 2012.

After securing an account from Fuller, Smith & Turner to promote its flagship ale London Pride, the agency worked alongside UM London to create an outdoor campaign using the line: "Made of London."

Within a week, the campaign had moved the brand from sixth to first in the purchase intent league of beers among Londoners.

Another interesting piece of work was the campaign for Adidas, which was launched to coincide with the Uefa Champions League final on 25 May. It enabled fans to make predictions for the final and rewarded the most accurate one with free tickets for the following year.

The agency has already made a strong start to 2014, snaring the £8 million ad brief for the budget airline Flybe. If it continues to win big-name accounts, The Corner could become a force to be reckoned with.

How The Corner rates itself: 8

The Corner's year in a Tweet: "There has always been an adventure just around the corner, and the world is still full of corners" - Roy Chapman Andrews

The Corner
Type of agency Advertising
Company ownership Independent
Key personnel Neil Simpson partner, management
Tom Ewart partner, creative
Neil Hourston partner, strategy
Graham Stewart partner, commercial director
Declared income £3.5m
Total accounts at year end 14
Accounts won 7 (biggest: Beagle Street)
Accounts lost 0
Number of staff 36 (+20%)

Score key: 9 Outstanding 8 Excellent 7 Good 6 Satisfactory 5 Adequate 4 Below average 3 Poor 2 A year to forget 1 Survival in question

Footnote: *indicates where agencies claim the corporate governance constraints of the Sarbanes-Oxley legislation.


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