School Reports 2014: Havas EHS

Peugeot
Peugeot

Score: 6  Last year: 4

Havas EHS had a solid 2013. With staff levels up 15 per cent, revenue up 3 per cent and 11 new clients, the agency achieved lots of things. Havas EHS was not always particularly loud about its achievements, but the silence was not always its own fault. TSB, which awarded Havas EHS its large direct marketing account as part of its split from Lloyds Bank, did not let the agency publicise the win.

Structurally, Havas EHS reorganised its Cirencester agencies so they are both under the responsibility of the managing director, David Williams. Olivier Janus, the former managing director of Havas EHS Discovery, moved to become the global data director. The well-regarded former head of mobile at Bartle Bogle Hegarty Peter Sells was brought in to run Havas EHS’s mobile offering, and its delivery was improved by the hiring of Simon Nixon and Brendon McCabe.

Havas EHS claims its biggest loss was the intellectual property specialist CPA Global, although that was due to the end of a global rebranding project rather than the business moving elsewhere. Likewise, work for the Harry Potter website Pottermore came to a natural end. Although Comparethemarket.com did decide to move its CRM business out of the agency, Havas EHS managed to cling on to its data business, despite the best efforts of Omnicom’s Rapp. Other losses included Reckitt Benckiser consolidating Air Wick, and Peugeot.

Creatively, Havas EHS does not really excite: its three golds at the DMAs were for e-mail, data strategy and loyalty programme work. But hopefully the arrival of Steven Bennett-Day, the former European digital creative director at DraftFCB, as its executive creative director in London might improve things on that front. After struggling in 2012, Havas EHS has picked itself up. Let’s hope the momentum continues in 2014.

How Havas EHS rates itself: 8

Havas EHS's year in a Tweet: 2013 @havasehs : Excitement, optimism and energy. New #wins #talent #success Bring on 2014!! #creatingbetterfutures

Havas EHS
Type of agency Digtal and data
Company ownership Havas
Key personnel Tash Whitmey group chief executive
Matt Fanshawe group chief operating officer
David Williams managing director, Cirencester
Declared income £21.9m
Total accounts at year end 37
Accounts won 11 (biggest: TSB)
Accounts lost 5 (biggest: CPA Global – resigned)
Number of staff 283 (+15%)

Score key: 9 Outstanding  8 Excellent  7 Good  6 Satisfactory  5 Adequate  4 Below average  3 Poor  2 A year to forget  1 Survival in question

Footnote: *indicates where agencies claim the corporate governance constraints of the Sarbanes-Oxley legislation.

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