Schools inspire Shellys ads

Mustoe Merriman Herring Levy has unveiled a new Christmas campaign for Shellys Shoes that uses shoes as characters in the story of the birth of Jesus.

The three executions take the theme of a nativity play. One depicts three shoes in a line following a star, a scene meant to represent the Three Wise Men.

Another shows a white ladies’ shoe riding on the back of a furry donkey, which is being led by a brown man’s shoe, echoing Joseph leading Mary to Bethlehem.

Ideas for the posters were supplied by local schools, which the creative team toured to find children’s images of Christmas.

Damian Horner, business development director at Mustoe Merriman, said: 'Shellys likes doing conventional things unconventionally.'

The ads, which will be running in selected style press, on posters and also point of sale, follow the ‘shoe-icide’ campaign that ran in the summer.

They were written by Ben Jones, art directed by Rob Nielsen and photographed by Robert Steel.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).