Schwartz visualises the sound of taste with several tonnes of herbs and spices

Several tonnes of herbs and spices, ranging from black peppercorns to cinnamon powder, are rigged to explode in perfect sync to music for spice company Schwartz.

Each explosion represents an individual piano note or chord in an original score by DJ and producer MJ Cole, to dramatise the "intense" sensory effect of Schwartz’s new product ‘Flavour Shots’.  

Brand: Schwartz

Client: Jeremy Shute, EMEA vice-president of marketing at Schwartz

Agency: Grey London

Creatives: Nils Leonard, Andy Lockley, Pauline Ashford and Mike Kennedy