Scope launches an election-day attack to stress inequality

The charity, Scope, and its advertising agency, DMB&B, have come up with a special election-day press campaign to highlight the difficulties faced by disabled people as they try to exercise their vote on polling day.

The charity, Scope, and its advertising agency, DMB&B, have come up

with a special election-day press campaign to highlight the difficulties

faced by disabled people as they try to exercise their vote on polling

day.



The ad, which shows a person in a wheelchair, stranded at the foot of a

steep flight of steps leading up to a polling station entrance, reads:

’The first step to democracy is a ramp.’ It was created by the writer,

Jonny Pittard, and the art director, Steve Wakelam, with photography by

Gary Salter.



In the last general election in April1992, 88 per cent of all polling

stations were inaccessible to disabled people. The ad goes on to say:

’That simply isn’t democratic. We’re not asking for special treatment or

sympathy. Just the right to take part, the same way as everyone else

today.’



Scope, a charity for people with cerebral palsy, changed its name from

the Spastics Society in 1994. DMB&B created a press and poster campaign

for the relaunch.



DMB&B and Scope will be picketing polling stations in the constituencies

of the three main party leaders to lobby them as they arrive to vote.