Scotch Malt Whisky Society redesigns deluxe new membership case

A clamshell case containing illustrations from Joe Wilson, a whisky journal, three one-of-a-kind Scotch Malt Whisky Society whiskies are designed to represent an "every changing sensory adventure".

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The deluxe membership case welcomes new members to the society in 2014 and aims to reflect the development of the company’s more "colourful and fun" brand.

Brand: Scotch Malt Whisky Society (SMWS)

Client: Kai Ivalo, sales and marketing director at SMWS

Agency: Story

Creative: Sheryl Newsome