Scotland’s premier glazier hires Union for pounds 1.2m business

C. R. Smith, Scotland’s top double-glazing company and the sponsor of the Celtic football team, has appointed the Faulds breakaway shop, the Union, to handle its account.

C. R. Smith, Scotland’s top double-glazing company and the sponsor

of the Celtic football team, has appointed the Faulds breakaway shop,

the Union, to handle its account.



The pounds 1.2 million business, which has been handled by the Morgan

Partnership in Glasgow for the past eight years, was awarded to the

Union without a pitch. No decision has yet been made on the media

account, which is held by CIA Morgan.



Ian McAteer, the managing director of the Union, which is based in

Edinburgh, said: ’C. R. Smith has been in business for 25 years, but its

management team is very forward thinking.’



C. R. Smith claims to have installed double glazing in one out of every

six houses in Scotland. The company was built up by the Scot, Gerard

Eadie, now a millionaire.



The Union was launched last year by McAteer with Simon Scott and Andrew

Lindsay, the joint creative directors from Faulds Advertising.