Scott picked for new BBC strategic role in channel marketing

The BBC has created a new strategic marketing role in a bid to improve the promotion and development of its channels.

The BBC has created a new strategic marketing role in a bid to

improve the promotion and development of its channels.



Jane Scott takes up the position of controller, strategic marketing this

week and will be responsible for strategy and marketing for BBC1, BBC2,

BBC Choice and BBC Knowledge.



Scott joined the BBC in 1997 as controller of strategy and broadcasting

analysis, devising the five-year strategy across BBC Broadcast’s

combined services in TV, radio, online and education.



Her most recent position was controller of TV strategy where she worked

with the director of television, Alan Yentob, to produce the recent

review of BBC1.



In her new role, she will work with Yentob and the director of new

services, David Docherty.



Scott will report to Sue Farr, director of BBC public service

marketing.



Farr said: ’Jane’s experience is invaluable as we develop marketing

disciplines across BBC services to the next stage by combining audience

related functions and strategy with marketing.’



Scott will be hiring a team and has promoted Simon Bell, who becomes the

head of strategic marketing for BBC2, and Guy North, who takes up the

role as head of strategic marketing for digital channels.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).