Scottish advertisers to establish national group as part of ISBA

Major Scottish advertisers are reacting to the country's growing

independence by forming their own group under the umbrella of ISBA,

their national trade body.

Standard Life, Direct Line, Royal Bank of Scotland and Scottish Widows

are among the companies coming together within the ISBA Scottish

Advertisers Group.

It aims to enable ISBA members operating in Scotland to share market

intelligence and develop guidelines while giving Scottish advertisers a

clearer voice in ISBA's national policy-making.

The group was officially unveiled this Wednesday at the Scottish IPA

Effectiveness Awards, where the group sponsored the competition's

highest award, the Grand Prix.

The group plans to work with the Scottish IPA to develop guidelines

governing agency relationships and advertiser training programmes.

It also intends to press for better co-ordination of lobbying at the

Scottish Parliament and bring about better access to more detailed

market information.

Debbie Morrison, ISBA's director of membership services, who has played

a key role in the group's establishment, said it was the result of the

increasing independence of the Scottish advertising market and the

growing importance of the Scottish Parliament in decision-making.

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