Scottish agencies came away triumphant from Wednesday’s Roses
awards, scooping 56 of the 95 awards, including 20 golds.
The Leith Agency led the way with 18 awards, 12 of which were for its
Irn-Bru work. The agency won five golds, nine silvers and four bronzes
in the 17th annual awards ceremony, held in Manchester. Two of the golds
were for its Tennent’s Lager work, while the other three were for
Irn-Bru. Of its nine silvers, eight were for Irn-Bru and the other for
Tennent’s Lager. Only one of the bronzes was for the soft drink.
Leith’s Edinburgh-based rivals, 1576 and Faulds Advertising, also came
away with five golds each.
Faulds won three of its five for its Scotland Against Drugs campaign,
while the agency’s powerful work for the Scottish Office won gold for
best cinema commercial and gold for best use of film direction. 1576 won
its golds for its smaller accounts, including the List events guide,
Drummond Park, Scott Porter Research and Jenners department store.
Irn-Bru won gold for best outdoor poster campaign and silver for best
regional press campaign; while its ’suck’, ’dog’ and ’rocket’ executions
were singled out for gold, silver and silver respectively in the best
outdoor poster section. Best radio commercial silver and bronze went to
Irn-Bru and the Leith also came out top in the best TV commercial
section, winning a gold for its ’pessimist’ spot for Tennent’s.
J. Walter Thompson Manchester won a gold in the TV commercial category
for its ’meercats’ spot for Clorets, but Tennent’s was voted best TV
The Bridge’s controversial work for the Health Education Board for
Scotland, ’strawberry/acid/doves/ecstasy/speed’, won a bronze in the TV
section and another two bronzes in the cinema category.
Steve Henry, the chairman of the judges, gave a special award to a press
ad for Tannoy sound created by Marr Associates.