Scottish Power in digital agency hunt

Scottish Power is reviewing its digital account as it looks to consolidate the business into one agency.

Scottish Power: looking to ramp up its digital activity
Scottish Power: looking to ramp up its digital activity

The review is being handled by Creativebrief, which is also overseeing a separate Scottish Power advertising review that kicked off in early August.

Scottish Power works with a number of agencies on its digital business, including Lewis Creative Consultants and Bright Blue Day, which additionally handles the company's direct marketing. Scottish Power's advertising agency, Newhaven, also works on part of the business.

The review comes as the utilities supplier looks to ramp up its digital activity.

The appointed agency will be responsible for handling Scottish Power's creative, design, social media, digital marketing and mobile.

Earlier this year, Scottish Power appointed ClickThrough to run its search engine optimisation and pay-per-click campaigns as it looked to increase its online marketing activity.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).