Scottish Power hands Fallon £7m ad account

Scottish Power is set to appoint Fallon to its advertising account after a hotly contested pitch that lasted almost a year.

Scottish Power: Fallon picks up account
Scottish Power: Fallon picks up account

Fallon and Scottish Power have not yet signed on the deal but it is understood that all the other competing agencies have been told that they have been unsuccessful on the pitch, which was handled by Creativebrief.

Scottish Power, which is part of Spain’s Iberdrola Group, announced that it was looking for a new creative agency in August 2012. Inferno, MBA and Newhaven were shortlisted along with Fallon.

Newhaven, which was bought by Edinburgh rival Leith in June 2013, was the incumbent on the account, having picked up the brief in 2006, and was also the first agency knocked out of the running.

Scottish Power is also reviewing its media account. Carat Edinburgh holds the £7 million media business.

Last year Scottish Power appointed Glue Isobar to its digital account. The company previously spread the business across a number of agencies, including Lewis Creative Consultants and Bright Blue Day, but wanted to consolidate into one agency.

The advertising and media reviews are part of Scottish Power’s attempts to become a national consumer brand. Until now the utility company has focused its marketing on Scotland and North-West England.

Creativebrief, Fallon and Scottish Power all declined to comment on the news.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More