ScottishPower pokes fun at its staff’s reputation for helpfulness
in new TV advertising that centres on the excruciating lengths to which
one of its young workers will go to solve a customer’s problem.
Bartle Bogle Hegarty has created the film, which capitalises on a
report published at the end of last year giving ScottishPower staff high
ratings for their helpfulness and good quality technical advice.
The film, breaking on Monday, continues the ScottishPowered theme
introduced to advertising when BBH won the pounds 7 million account
seven months ago. It promotes the 183 ScottishPower stores operating
nationwide, many of which were previously known as Electricity Plus.
The 40-second commercial features three young flatmates whose daily
highpoint is watching their glamorous neighbour in the flat opposite
doing the washing up.
One of the lads, who works in ScottishPower showroom, is shattered when
the neighbour walks in and asks to look at dishwashers. He perks up when
she realises the dishwashers on display are too wide for her
As she starts to walk away he calls her back to look at the ’slimline’
dishwashers also in stock and winces in the knowledge that the
flatmates’ daily treat is over.
A ten-second sequel to top and tail ad breaks shows the lads looking
forlornly from their flat window at the empty kitchen below. The endline
is: ’We can’t help but help.’
The ads were written by Alex Grieve, art directed by Adrian Rossi and
directed by Steve Reeves for Stark Films. Media buying and planning are