ScreenAd opens up ’dead’ nine-to-five time to advertisers

Charley Varley, the former director of the OMD Centre, has reappeared as the commercial director of a screensaver advertising company, ScreenAd Europe, which officially launches in the UK next month.

Charley Varley, the former director of the OMD Centre, has

reappeared as the commercial director of a screensaver advertising

company, ScreenAd Europe, which officially launches in the UK next

month.



Varley, who parted company with OMD last July following a management

rethink, is developing business partners for ScreenAd in the UK

following its successful launch in Canada three years ago.



ScreenAd offers advertisers the chance to communicate to specific

audiences through targeted screensavers which will appear after a

computer has been idle for a specified amount of time.



Varley said: ’Advertisers get to talk to consumers in a nine-to-five

environment whereas before, advertising opportunities were virtually

impossible. The program is simple but sophisticated. We believe that it

is the first of its kind to utilise the ’dead time’ on computers in such

a way.’



At a cost of pounds 960 for a week, advertisers can sign up to display

an ad that could be shown up to 50 times a week for each end-user

screen.



ScreenAd is targeting seven sectors in the UK: the advertising industry,

travel, financial services, public authorities, internet cafes, the

health service and the education sector.



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