Seat "A race car set free" by Droga5 London

Droga5 London's first work for Seat tells the simple story of a race car confined to the track.

The ad links the Seat Leon Cupra 300HP to the company’s racing credentials by showing that while a race car is locked up after making the same monotonous loop every day, the new model is free to enjoy the open road as a "race car set free".

The campaign will run in Europe and Mexico in cinemas, online and at motor shows including Geneva where it launches next week. It was written by Droga5's Dan Morris and Teddy Souter, art directed by Charlene Chandrasekaran and Frazer Price, and directed by Noam Murro through Biscuit Filmworks. 

Credits

Agency
Chief creative officer
Executive creative directors
Copywriters
Senior designer
Group account director
Senior account manager
Head of production
Agency producer
Head of strategy
Director
Production company
Executive producer
Producer
Director of photography
1st AD
Production designer
Service company
Editor
Assistant editor
Producer
Post-production
Lead Flame
Lead Nuke
Colourist
Producer
Sound design
Sound engineer