Seat hires C14torce and Droga5 ahead of 'biggest' product offensive

Seat, the Volkswagen Group marque, has appointed C14torce and Droga5 London as part of a group-level decision to invest in the brand and increase sales.

Seat hires C14torce and Droga5 ahead of 'biggest' product offensive

Spanish DDB agency C14torce is understood to be charged with launching cars in new categories. Adam & Eve/DDB will offer network support in the UK. Lola MullenLowe was the incumbent. 

Droga5 will focus on "specific projects for next year", according to a Seat spokeswoman.

The move is part of Seat’s strategy to work with a global network agency and a "creative challenger".

A source said the strategic importance of Seat has increased for VW Group after the flagship brand suffered from the emissions scandal.

The Seat spokeswoman added: "We are taking on the biggest product offensive in our history that will enable us to strengthen the brand and boost sales."

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More