Seat hires C14torce and Droga5 ahead of 'biggest' product offensive

Seat, the Volkswagen Group marque, has appointed C14torce and Droga5 London as part of a group-level decision to invest in the brand and increase sales.

Seat hires C14torce and Droga5 ahead of 'biggest' product offensive

Spanish DDB agency C14torce is understood to be charged with launching cars in new categories. Adam & Eve/DDB will offer network support in the UK. Lola MullenLowe was the incumbent. 

Droga5 will focus on "specific projects for next year", according to a Seat spokeswoman.

The move is part of Seat’s strategy to work with a global network agency and a "creative challenger".

A source said the strategic importance of Seat has increased for VW Group after the flagship brand suffered from the emissions scandal.

The Seat spokeswoman added: "We are taking on the biggest product offensive in our history that will enable us to strengthen the brand and boost sales."