Seat hires Grey London

Seat has hired Grey London to handle its £12 million UK advertising account. The agency, which is the incumbent on Seat's European ad business, was appointed without a pitch.

Seat: appointed Grey London
Seat: appointed Grey London

The account was previously handled in-house.  MediaCom handle’s Seat’s UK media account and will be unaffected by the appointment.
 
Chris Stevens, head of marketing, Seat UK, said: "We’ve got an exciting 12 months ahead in the UK, with the launch of two new models, the Leon and the Toledo, now seemed the right time to bring a dedicated creative agency on-board. Grey who have been working with the European team on a digital basis since April were the natural choice."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published