My secret work weapon: breakfast at The Wolseley

Mark Aldridge group marketing director at Jacques Vert Group, on how breakfast helps him make real connections.

The most important meal of the day
The most important meal of the day

Caffeine-filled veins, an EAC (emergency almond croissant), and a different guest every week make up my Secret Work Weapon package.

I have had some of my best ideas over breakfast and have built some amazing relationships with the buzz of early-morning fuel. Why? Because I am relaxed and ready for the day at breakfast time. It’s my thinking time. My networking time. My connection time where a soft agenda can often deliver much more than a fixed one. To me, breakfast is a better match for this than a formal lunch.

I believe in and work hard to keep in touch and stay relevant to my extensive network of contacts across media, chief executives, agencies, colleagues, brand ambassadors, partner brands and beyond.

I don’t believe in the kind of networking that includes simply meeting people and taking their card and dropping it into a Rolodex. No, I want a real ‘connection’ – someone I like and trust, whom I want to stay in touch with for mutual benefit. To me this happens best over a good breakfast at The Wolseley or Granger & Co in Clerkenwell (the best scrambled eggs on earth), my current favourites. Ambience and food need to work together to provide the conversation glue.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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