Flora is attempting to buck the consumer trend for buying butter over margarine, by reminding shoppers the brand is healthy through a new 10-second TV spot created by Bartle Bogle Hegarty.

The ad shows how Flora is made from a blend of heart healthy seed oils and is naturally better than butter.

The ad was using stop frame animation and shows a man, made of seeds, flexing his muscles to demonstrate the health benefits of Flora's seed-based spread.