SeeSaw signs BBC Worldwide content deal

LONDON - SeeSaw, the online TV service, has signed a content deal with BBC Worldwide that will see it offer a mix of free and paid-for BBC content on its platform.

Mitchell & Webb...BBC content to appear on SeeSaw
Mitchell & Webb...BBC content to appear on SeeSaw

The video-on-demand platform, which is owned by broadcast technology company Arqiva and uses the technology acquired from Project Kangaroo, will run BBC content including Doctor Who, That Mitchell & Webb Look and classic dramas including Cranford and Lark Rise to Candleford.

SeeSaw, which has yet to set a launch date but is about to enter a beta testing phase, will eventually offer a mix of British and international content via its online service.

The service recently appointed Fallon to handle advertising and Vizeum as its media agency ahead of next year’s full launch.

John Keeling, the platform controller at SeeSaw, said: Confirming great content from BBC Worldwide is just the beginning – with unrivalled depth in comedy, drama, factual and lifestyle programming, SeeSaw will change the way Britain chooses to watch great television.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).