Seiko appoints Interfocus for £4m pan-European account

Japanese watch manufacturer Seiko has appointed Interfocus to a new £4 million pan-European creative account.

Japanese watch manufacturer Seiko has appointed Interfocus to a new £4 million pan-European creative account.

Interfocus will attempt to create a new look for Seiko, designed to appeal to a younger, more fashionable, audience. Interfocus pitched against an undisclosed agency to win the account.

The new creative account will cover all Seiko brands in Europe. Seiko branding work will start to run in early summer in European glossy lifestyle magazines. A new campaign for the Pulsar brand is due next month.

Interfocus' work will be used first in Europe and then may be extended to other regions. It will form the basis for an integrated communication drive, which includes PR and online, to develop the Seiko brand.

Interfocus was already on the Seiko roster following its acquisition of Osprey last year. Osprey won the £5 million pan-European account to launch the Pulsar Kinetic watch. Zenith handled press and TV buying.

Seiko also advertised last year around the Olympics, which it backed as an official partner.

Robert Wilson, marketing director for Seiko Europe, said: "The new campaign created by Interfocus was selected because it has a strong strategic base for the Seiko brand as a whole and will showcase a new series of Seiko watch collections, each targeted to specific and diverse target groups."











Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).