Seiko picks UM London for UK media

Seiko, the Japanese watch maker, has appointed UM London to manage its UK media planning and buying business.

Seiko picks UM London for UK media

The £2 million account was previously held by Maxus and Seiko did not call a competitive pitch involving other agencies.

UM had already handled Seiko’s media business in France and Belgium.

As well as the Seiko brand of watches, the company produces Pulsar and Lorus watches. In the UK, Seiko distributes Ted Baker and Kenneth Cole watches.

The Seiko brand has heavily featured Novak Djokovic, the world's number one tennis player, in its recent advertising since hiring the Serbian athlete as its brand ambassador in 2014.

Bretton Essex-Evans, the group marketing manager at Seiko UK, said: "We selected UM London for our media planning and buying duties because they showed a great understanding of our brand and collections, and how to best connect them with our target audiences. We’re excited to see how UM will develop our approach to media over the coming months and beyond."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published