Seiko picks UM London for UK media

Seiko, the Japanese watch maker, has appointed UM London to manage its UK media planning and buying business.

The £2 million account was previously held by Maxus and Seiko did not call a competitive pitch involving other agencies.

UM had already handled Seiko’s media business in France and Belgium.

As well as the Seiko brand of watches, the company produces Pulsar and Lorus watches. In the UK, Seiko distributes Ted Baker and Kenneth Cole watches.

The Seiko brand has heavily featured Novak Djokovic, the world's number one tennis player, in its recent advertising since hiring the Serbian athlete as its brand ambassador in 2014.

Bretton Essex-Evans, the group marketing manager at Seiko UK, said: "We selected UM London for our media planning and buying duties because they showed a great understanding of our brand and collections, and how to best connect them with our target audiences. We’re excited to see how UM will develop our approach to media over the coming months and beyond."

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published