Sekonda launches strategic rethink of M&C Saatchi’s role

Sekonda is reviewing its advertising account as part of a general marketing rethink. The number one UK watch brand is looking at a variety of media options, including below the line.

Sekonda is reviewing its advertising account as part of a general

marketing rethink. The number one UK watch brand is looking at a variety

of media options, including below the line.



The advertising account has been with M&C Saatchi since 1995, when it

moved from GGT. Sekonda advertising, best known for the GGT line,

’beware of expensive imitations’, has been predominantly on television.

M&C’s most recent work, launched last year, included cinema for the

first time.



Sekonda’s managing director, Julian Pollock, said that the core

proposition - a lot of watch for a little money - would stay the same.

He maintained that the review was routine. ’I am doing what every

manager should do from time to time and looking at a whole range of

marketing activities.



The market is more fragmented and we have to be cleverer.’



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