Sekonda is reviewing its advertising account as part of a general
marketing rethink. The number one UK watch brand is looking at a variety
of media options, including below the line.
The advertising account has been with M&C Saatchi since 1995, when it
moved from GGT. Sekonda advertising, best known for the GGT line,
’beware of expensive imitations’, has been predominantly on television.
M&C’s most recent work, launched last year, included cinema for the
Sekonda’s managing director, Julian Pollock, said that the core
proposition - a lot of watch for a little money - would stay the same.
He maintained that the review was routine. ’I am doing what every
manager should do from time to time and looking at a whole range of
The market is more fragmented and we have to be cleverer.’