Selfridges targeted by Sir Roger Moore foie gras protest ad

LONDON - Sir Roger Moore has paid for and appears in a Peta protest ad opposite Selfridges' food hall to appeal to the retailer to stop selling foie gras.

The six-sheet ad went up on a Clear Channel-owned Oxford Street bus stop site yesterday and will stay up for two weeks.

The animal rights charity attempted to use an ad featuring a photograph of a bird being force fed. It says up to two kilograms of mash are pumped into the stomachs of ducks and geese through a pipe two or three times a day.

It claims Clear Channel rejected the ad on the grounds it would be "offensive to the general public".

A different ad was cleared, which shows Moore holding a protest sign and bears the strapline "Force-Feeding Birds Is Cruel, Not Yule".

The James Bond actor has decided to use advertising after failing to change Selfridges' position on foie gras with previous tactics.

He wrote to the store in 2008 and this year offered to buy all the foie gras it had in stock if it would agree to stop permanently selling the product. Selfridges chief executive Paul Kelly has written back to Moore, a spokeswoman for the store confirmed.

Moore, now 82, is best known for starring in James Bond films in the 1970s and 1980s, including 'Live and Let Die' and 'A View to Kill'.

Selfridges targeted by Sir Roger Moore foie gras protest ad

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).