Selfridges time-travels into the future as part of centenary celebrations

LONDON - Selfridges is launching a window installation this week which imagines life in 100 years' time as part of its centenary celebrations.

The Wieden + Kennedy-created display, called ‘Future A-Z, consists of 26 fantastical inventions, including airbag cycle helmets and designer organs. Rather than looking at its past, the retailer is giving consumers a glimpse of what things could be like in 2109.

Selfridges is running a competition offering the public the chance to create the ‘X' invention. The winner will receive a £500 Selfridges gift card and have their name featured on the window along with their invention from August. The competition will also be promoted via a viral film on the retailer's website.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).