Sell! Sell! picks up Drambuie account

Drambuie, the Scottish malt whisky-based liqueur brand, has appointed the independent creative agency Sell! Sell! to its international advertising account after a pitch.

Drambuie: SapientNitro previously worked on the brand
Drambuie: SapientNitro previously worked on the brand

Sell! Sell! will handle strategic communications development and creative execution for Drambuie across key markets such as the UK, the US and Canada.

The agency's first campaign for the brand will be unveiled in the UK later this year and run throughout 2012.

SapientNitro previously worked on the brand's advertising and last year created a global TV and print campaign to promote its new packaging.

Sell! Sell!'s appointment follows news that Drambuie is working on its first UK product launch in a decade. Drambuie 15, a premium product, is due to launch this autumn.

Tim Dewey, the global marketing director at Drambuie, said: "We weren't just looking for an agency that could deliver a great ad; we wanted an agency that could deliver a communications 'big idea'."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).