Senior promotions at Guardian

Guardian Newspapers (GN) has promoted two of its senior sales people and briefed them ’to explore other areas of revenue,’ ranging from international sales to the Guardian Unlimited network of websites.

Guardian Newspapers (GN) has promoted two of its senior sales

people and briefed them ’to explore other areas of revenue,’ ranging

from international sales to the Guardian Unlimited network of

websites.



Ad manager Stuart Taylor has become deputy advertisement director of GN,

while Guardian Unlimited’s ad manager Steve Wing takes on the strategic

role of head of commercial development for Guardian Unlimited.



Taylor will continue to head display advertising for both The Guardian

and The Observer. He will also look closely at classified, international

sales, the group’s northern operation and advertising production.



Reporting to GN’s ad director and deputy managing director Caroline

McCall, Taylor will also work on integrating traditional and online

sales. GN is testing cross-selling between its papers and the Guardian

Unlimited books site, film site and its soon to launch personal finance

site Money Unlimited.



Taylor joined The Observer in 1988 as a sales executive. In 1991, he was

promoted to group head, rising to agency sales manager a year later.



When The Observer was bought by GN in 1993, he joined the magazine

development team working across both newspapers, becoming ad manager in

1995.



Wing will continue to head Guardian Unlimited’s sales team but will also

look at the wider commercial development of the sites, reporting to

Taylor and Simon Waldman, head of Guardian Unlimited.



Ad revenue for the web network has increased by 700 per cent since last

June.



Wing has been Guardian Unlimited’s ad manager since the network launched

in January 1999. He joined The Guardian in 1993 as classified group head

from The Observer, later switching to display and then the Integrated

Solutions department, which handles sponsorship, advertising and

promotions.



McCall said: ’Steve has a tremendous knowledge of advertising on the net

and will build on our success.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).