Guardian Newspapers (GN) has promoted two of its senior sales
people and briefed them ’to explore other areas of revenue,’ ranging
from international sales to the Guardian Unlimited network of
Ad manager Stuart Taylor has become deputy advertisement director of GN,
while Guardian Unlimited’s ad manager Steve Wing takes on the strategic
role of head of commercial development for Guardian Unlimited.
Taylor will continue to head display advertising for both The Guardian
and The Observer. He will also look closely at classified, international
sales, the group’s northern operation and advertising production.
Reporting to GN’s ad director and deputy managing director Caroline
McCall, Taylor will also work on integrating traditional and online
sales. GN is testing cross-selling between its papers and the Guardian
Unlimited books site, film site and its soon to launch personal finance
site Money Unlimited.
Taylor joined The Observer in 1988 as a sales executive. In 1991, he was
promoted to group head, rising to agency sales manager a year later.
When The Observer was bought by GN in 1993, he joined the magazine
development team working across both newspapers, becoming ad manager in
Wing will continue to head Guardian Unlimited’s sales team but will also
look at the wider commercial development of the sites, reporting to
Taylor and Simon Waldman, head of Guardian Unlimited.
Ad revenue for the web network has increased by 700 per cent since last
Wing has been Guardian Unlimited’s ad manager since the network launched
in January 1999. He joined The Guardian in 1993 as classified group head
from The Observer, later switching to display and then the Integrated
Solutions department, which handles sponsorship, advertising and
McCall said: ’Steve has a tremendous knowledge of advertising on the net
and will build on our success.’