Setanta 'puppies' by Big Al's Creative Emporium

Former 'Match of the Day' presenter Des Lynam dresses up as "Setanta Claus" in a cheeky TV ad to support Setanta's Christmas offer.

In the ad, Lynam doles out gifts wearing a garish yellow Santa suit in a glittering grotto, ably assisted by a scantily dressed elf, played by Thaila Zucchi, who appeared on 'Big Brother' earlier this year as a spoof contestant.

The spot promotes Setanta's commercial proposition as the only premium sports service available on Freeview. The ad ends with Lynam doling out a Setanta Freeview Subscription Pack, which retails for £19.99 and £9.99 a month thereafter.