The Guardian and The Observer are increasing their efforts to win a
larger share of the fashion and beauty market with the appointment of a
dedicated account manager, Naomi Settatree.
Settatree, who joins from outdoor sales house TDI, where she specialised
in fashion and beauty clients, will sell across both newspapers.
She will work alongside retail client manager Cathy Oliver in developing
the categories in the newspapers, in supplements such as The Guardian’s
bi-annual glossy supplement F&B and in exploiting partnerships with
retailers and designers in the sector.
On 11 March The Guardian will publish the sixth edition of F&B with the
Saturday edition of its newspaper.
The supplement will feature the key spring/summer trends from the
catwalks for men and women, couture and high-street fashion, plus beauty
and men’s grooming.
The 60-page magazine will carry 24 ad pages featuring advertisers such
as Kenzo, Diesel, Armani and Sportmax. There will also be a round-up of
the best internet sites offering online shopping, with an opportunity
for advertisers to promote their electronic offerings.
Since the launch of F&B three years ago, The Guardian’s fashion and
beauty ad volume has increased by 62 per cent.
The paper claims to have a unique readership which embraces fashion
ranging from designer collections to streetwear. For example, it has the
largest coverage - 34 per cent - of the RAW style-leading ’new
modernists’ category, and boasts more AB working women in greater London
- 71,000 -than any other daily paper.
The Guardian’s advertisement director Stuart Taylor said: ’Over the past
few years we have seen an enormous increase in fashion clients such as
Ralph Lauren, Prada, Armani and Tommy Hilfiger. It is a very distinct
market and we hope Naomi will further increase our share of this crucial