Seven Associates, the little-known Leeds agency, has run away with
the top prize at this year’s Roses awards.
Its ’car wash’ spot for Boro TV won the chairman’s prize, presented by
Larry Barker, creative director of BMP DDB. The same agency and client
also won a gold award for best television commercial and a bronze in the
television campaign category.
The Leith Agency took top prize in the TV campaign category for its work
on Drummond Park games.
Despite failing to take the chairman’s prize, Leith again dominated the
awards. This year, it won for a broader sweep of clients than just
Irn-Bru and Tennent’s - the judges’ traditional favourites.
The Drummond Park work also picked up a gold for best low-budget
commercial, while Orangina won silvers for TV commercial, TV campaign
and low-budget commercial.
Faulds, Leith’s traditional rival, picked up just three trophies. Its
Job Centre work landed a silver and a bronze (for best use of
illustration), while its ’young driver’ spot for the Scottish Office won
a bronze in the cinema category.
McCann-Erickson Manchester picked up two gold awards, both for its Marie
Stopes Vasectomy Clinic ’lollipop’ ad. The work won for best direct
response press advertisement and best outdoor poster (mobile).
Wallis Tomlinson picked up golds in two categories - best national press
advertisement and best outdoor poster (static) - for its Subaru ’speed
camera’ ad. The Brahm Agency also won a gold in the outdoor poster
category for its Yorkshire Post Newspapers work.