Sex Pistols' Rotten stars in Country Life butter ad

LONDON - John Lydon, aka Johnny Rotten, appears in his first-ever TV ad to help promote Country Life butter, as part of a £5 million relaunch campaign for the brand.

Johnny of new Country Life campaign
Johnny of new Country Life campaign

Created by Grey London, the ad follows the former Sex Pistols lead vocalist as he seeks to explore what attracts him to the brand.

Lydon reckons it’s because Country Life is a British product, but after a hazardous journey across Britain, in which he’s chased by a herd of cows and perturbed by Morris dancers, Lydon realises that the taste of Country Life is the reason why it’s his butter of choice.

The TV spot will be supported by a two-week poster campaign and a revamped website.


Great butter
Paul Fraser, marketing director (foods), Country Life
Raise awareness of Country Life as the only major British butter brand
Creative agency
Grey London
Gordon Graham
Art director
Paul Copeland
Simon White
Media agency
John Ayling & Associates
Media planner
Deirdre McNair
Production company
Hungry Man
Paul Gay
John Smith, ?The White House
The Mill
National TV, outdoor, online

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published