Sex Pistols' Rotten stars in Country Life butter ad

LONDON - John Lydon, aka Johnny Rotten, appears in his first-ever TV ad to help promote Country Life butter, as part of a £5 million relaunch campaign for the brand.

Johnny Rotten...star of new Country Life campaign
Johnny Rotten...star of new Country Life campaign

Created by Grey London, the ad follows the former Sex Pistols lead vocalist as he seeks to explore what attracts him to the brand.

Lydon reckons it’s because Country Life is a British product, but after a hazardous journey across Britain, in which he’s chased by a herd of cows and perturbed by Morris dancers, Lydon realises that the taste of Country Life is the reason why it’s his butter of choice.

The TV spot will be supported by a two-week poster campaign and a revamped website.

Credits

Project
Great butter
Client
Paul Fraser, marketing director (foods), Country Life
Brief
Raise awareness of Country Life as the only major British butter brand
Creative agency
Grey London
Writer
Gordon Graham
Art director
Paul Copeland
Planner
Simon White
Media agency
John Ayling & Associates
Media planner
Deirdre McNair
Production company
Hungry Man
Director
Paul Gay
Editor
John Smith, ?The White House
Post-production
The Mill
Exposure
National TV, outdoor, online

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