Fairphone wanted a smartphone which was fairer for the environment, those who made it and for the consumer. The result was Fairphone2, "the world's first" ethical and repairable modular smartphone.
It can be repaired and disassembled by the average user and the screen can be changed in under 20 seconds without the use of tools. Between July 2015 and 2016 around 45,000 units were sold and the modularity of the phone is estimated to have resulted in a 30% CO2 saving compared to the lifecycle of an average smartphone.
The UK's only other Lion in this category was a bronze won by Geometry Global's London and Colombia, Bogotá offices for "Posters for catching fishermen" on behalf of the Ministerio De Ambiente Y Desarrollo Sostenible.
The category's Grand Prix was also won by a Colombian agency, this time by Grey Colombia, Bogota, for "Payphone bank" on behalf of client Tigo-Une.
In the US, Snapchat parent Snap won two gold Product Design Lions for the creation of its photo-taking sunglasses, and the remaining gold Lion went to Ogilvy New York for "The refugee nation" on behalf of Amnesty International.
Anomaly New York won a silver Lion for Hmbldt, a cannabis-oil vape dosing pen and the other silver Lion went to Apple for Liam, the phone disassembling robot.
The US also brought home three bronze Lions which went to J Walter Thomson New York; DigitasLBI Chicago and the Whirlpool Corporation; and Pereira & O'Dell San Francisco.