SFW wins electronic components CRM account

RS Components, the global distributor of electronic components, has appointed Stephens Francis Whitson to handle its customer relationship marketing account.

Ben Stephens: managing partner at SFW
Ben Stephens: managing partner at SFW

The agency won the account following a competitive pitch. RS Components has previously worked with a range of agencies including Masius, digital agency Unique Digital, and business-to-business agency Blaze, but has never before appointed a dedicated CRM agency.

SFW will work with the data and insight team to develop the RS customer database segmentation and campaign strategies, as well as reinvigorate the creative approach.

Ben Stephens, managing partner at SFW, said: "This is a fantastic opportunity to work with a great service brand, and we're really looking forward to helping them address some of the business challenges they face."

Guy Magrath, marketing director at RS Components, said: "With increasing competition on price, encouraging our customers to choose RS every time is critical to our business. SFW demonstrated an in-depth understanding of our business issues and we are very much looking forward to working with them."

RS Components has more than 1.6 million customers and offers 450,000 products.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published