Shearer accepts job at Euro RSCG

Euro RSCG Wnek Gosper has poached Paul Shearer, a senior creative at Bartle Bogle Hegarty, to fill the new position of deputy creative director.

Euro RSCG Wnek Gosper has poached Paul Shearer, a senior creative

at Bartle Bogle Hegarty, to fill the new position of deputy creative

director.



The appointment will enable Mark Wnek, the executive creative director

at Euro RSCG, to concentrate more on client relations and new business

at the agency.



Euro RSCG has won an impressive number of pitches in the past 18 months

but the arrival of Shearer is designed to boost the agency’s creative

credentials.



’It has taken me a while to find a right-hand man but this appointment

is the last piece in the jigsaw for Euro RSCG,’ Wnek said.



’Paul is undoubtedly one of the best creatives of his generation but he

also has charm and steel and he will be a great manager. He will be

looking inwards, allowing me to look outwards.’



Shearer said: ’Euro RSCG is a very ambitious agency and has won a lot of

business over the past few years. This is a great opportunity to get

involved.’ He added that he would regret leaving BBH and his partner,

the copywriter, Rob Jack.



Shearer, 31, and Jack were the team behind the highly-acclaimed ’cheat’

commercial for Guess? jeans, which they created on a freelance basis

while at Simons Palmer Clemmow Johnson in 1996. The ad won four silver

D&AD pencils, was voted Commercial of the Year at the British Television

Advertising Awards; and took three golds and five silvers at the US Clio

Awards.



Other awards Shearer has won include a silver D&AD pencil for a

Dial-a-Cab press ad and a Cannes silver lion for a Time magazine press

ad.



Shearer began his career at Butterfield Day Devito Hockney in 1989,

moving on to Simons Palmer in 1993 and joining BBH in 1996. His work at

BBH includes the latest Levi’s campaign - which has attracted criticism

for featuring a ’dead’ hamster - as well as ads for Time, Rolling Rock

and Audi.



Last year, Euro RSCG added pounds 32 million worth of press and poster

work for Abbey National to its existing TV business and won the

high-profile Haagen-Dazs and Wonderbra accounts. Earlier this year, it

won the pounds 4 million Inland Revenue account and pounds 3.5 million

worth of Nasdaq business.



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