Sheba has launched a global TV ad by Abbott Mead Vickers BBDO.
In the spot, the actress Eva Longoria dances round a house and prepares a bowl of Sheba for her cat.
Longoria said: "I was thrilled when I read the script to learn the ad would incorporate one of my most liberating passions – dancing. The way the commercial is shot is pretty mischievous as, at first, you don’t know the cat is watching me, so I think viewers are in for a surprise!"
The spot was written by Mary Wear, art directed by Colin Jones and directed by Martin Werner through Epoch Films.