Sheba 'follow your passion' by AMV BBDO

Sheba has launched a global TV ad by Abbott Mead Vickers BBDO.

In the spot, the actress Eva Longoria dances round a house and prepares a bowl of Sheba for her cat.

Longoria said: "I was thrilled when I read the script to learn the ad would incorporate one of my most liberating passions – dancing. The way the commercial is shot is pretty mischievous as, at first, you don’t know the cat is watching me, so I think viewers are in for a surprise!"

The spot was written by Mary Wear, art directed by Colin Jones and directed by Martin Werner through Epoch Films.

Credits

Global marketing director
Creative director
Copywriter
Art director
Agency account man
Agency producer
Media agency
Media planner
Production company
Director
Production co. producer
Post-prod
Audio post-production
Exposure (e.g. Youtube, tv, press)

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