Sheep are transformed into billboards to help cut traffic deaths

Road safety body Think! spray-painted some unsuspecting farmyard animals with safety messages in a bid to make drivers more aware of potential dangers.

Think! turned sheep into road safety messages in campaign
Think! turned sheep into road safety messages in campaign

60% of all fatalities occur on country roads, according to Think! which has partnered with a farmer in Bedfordshire to spray paint sheep with road safety messages. 

The concept is to make drivers consider the sharp bends and blind bends that hide unexpected hazards

Brand: Think!

Agency: AMV BBDO

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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