Shell ''global energy mix interactive'' by JWT London

Shell has launched an interactive video to encourage people to think about the importance of energy in their lives. The activity uses the narrative of the above-the-line "energy mix" ads, created by JWT London, and allows online users to decide where the action goes next. It was created by Chris Jones and Hugh Todd. The production company was Interlude.



Credits

Global brand communications manager
Executive creative director
Producer
Planner (creative agency)
Global director in charge
Media agency
Media planner

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