Shell kicks off agency hunt for CRM activity

Shell is seeking an agency to handle global CRM.

Shell: holds global CRM review
Shell: holds global CRM review

The company has approached agencies directly about the business.

It is thought that the selected shop will work across Shell’s loyalty-card service, which offers users money-off vouchers.

It is understood that Shell does not currently have a retained global CRM agency.

Proximity London handles Shell’s point-of-sale activity in the UK and was responsible for a CRM campaign last year to increase take-up of the Shell Drivers’ Club card. It is not affected by the review.

JWT London works on the advertising and digital business and is also unaffected by the review.

In March, Proximity created a tongue-in-cheek campaign for the brand acknowledging the poor reputation of petrol-station food.

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