Shell kicks off 'treasure hunt' with Ferrari to target millennials

Fuel brand Shell is launching a treasure hunt in London, Berlin and Warsaw as it looks to connect with millennial consumers.

Shell: targeting millennial consumers with treasure hunt
Shell: targeting millennial consumers with treasure hunt

The Hunt, to promote a technical partnership between Scuderia Ferrari and Shell V Power, has been launched by former Formula One World Champion and current Scuderia Ferrari driver, Kimi Räikkönen. It takes place this Saturday.

The brand has challenged 200 fans to find three brand new Ferrari California Ts with each car containing two pairs of exclusive VIP tickets to the Shell Belgian GP race held at Spa-Francorchamps.   

Shell said the campaign is designed to reach out to milennials and communicate the brand's innovation. 

Brand: Shell

 

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More