Shell seeks agency for online makeover

LONDON - Shell is searching for a digital agency to handle its online communications and to design its website.

The company is understood to be asking agencies to provide evidence of experience in turning around corporate reputations. This has long been an area of concern for the global energy giant.

The winning agency will also be briefed to help establish an identity for the new company, Royal Dutch Shell, which was formed in July 2005. This came after a merger between Royal Dutch and Shell Transport.

The brief, which was issued by Shell's web communications division in The Hague, also involves development of content strategy and editorial for the website, as well as online branding.

Shell's most recent UK corporate ad campaign ran in 2001. JWT created a series of TV ads that highlighted the way the company provides energy while remaining sensitive to cultural and environmental issues.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More