Sheraz Dar exits in property portal merger

Primelocation and FindaProperty marketing director Sheraz Dar has left the firm following its merger with property portal rival Zoopla.

Sheraz Dar: exits Digital Property Group
Sheraz Dar: exits Digital Property Group

Zoopla marketing director Charlotte Harper, former UK managing director of Match.com, will now take on the enlarged remit, with the three brands set to continue to operate for the "foreseeable future".

Dar, who had been at parent company Digital Property Group for more than two years, led the repositioning of both Primelocation and FindaProperty.

He recently oversaw the launch of the £5m campaign for FindaProperty, featuring rapping actor Ross Green. According to Dar, the campaign resulted in record online traffic for the brand and a boost to market share.

The merger of the two companies was announced last year, but completed on 1 June. Although rival Rightmove remains the dominant brand in the market, the new enlarged business, Zoopla Property Group, claims it will have an "unrivalled position in terms of audience, brands, partnerships, products and proposition" once integration is complete.

Primelocation and FindaProperty currently work with Beattie McGuinness Bungay, while Zoopla's creative ad account is with VCCP.

Dar is a former head of marketing for Premier Foods. Prior to Match.com, Harper was UK marketing director for Travelocity.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More