Shop Direct consolidates media into Dentsu Aegis Network

Shop Direct, which owns Very.co.uk, has consolidated its media business into Dentsu Aegis Network following a closed pitch process.

Very.co.uk: Dentsu Aegis Network handles its media
Very.co.uk: Dentsu Aegis Network handles its media

The company has picked up the mobile and programmatic accounts from Somo and Mythings respectively. It will also handle content for Shop Direct.

Dentsu Aegis Network agencies Vizeum (media strategy and planning), Amplifi (investment) and The Story Lab (partnerships) already worked with Shop Direct. The media planning and buying account moved from Carat to Vizeum in 2014, after Carat won the business in 2004.

The company is now setting up a team called Pace with staff from Amplifi, Vizeum, John Brown Media, The Story Lab, Fetch (which handles mobile), and Data 2 Decision (marketing effectiveness).

Shop Direct spent £55.7m on media in the first three quarters of 2016.

Alex Baldock, group chief executive at Shop Direct, said: "Our customers love shopping on smartphone but they’re impatient. We’ve got just seconds to wow them and a five inch screen to do it on. That’s why mobile personalisation powered by our unique data asset is vital."

Shop Direct also owns Veryexclusive.co.uk and Littlewoods.com.

Tracy De Groose, chief executive of Dentsu Aegis Network UK & Ireland, added: "This allows us to work in a truly connected and collaborative way, to deliver different and better ideas, faster.

"Through our unique and powerful partnership and the creation of Pace, we hope to bring tomorrow’s thinking and insights to today’s marketing solutions."

Topics

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More