Feature

Shops learn their value

If there was ever a way to get adland riled, it's by releasing an adapted version of Monopoly where London's agencies replace the capital's famous streets.

So when an example of the game emerged early last week (from an unidentified source, but Diary has its suspicions), you can imagine that it sparked a mixture of joy, anger and downright bitchiness across the industry. Among those granted the chance to be the most smug was Wieden & Kennedy, which was handed the coveted "Mayfair" spot. Meanwhile, AKQA (which was substituted for Bond Street) was looking on the bright side too, with one person Tweeting: "Pleased to see @AKQA in the dark green spot, which is blatantly the best tactical position." There was anger for agencies being left off - with one user claiming "diligence fail. No JWT, Dare, WCRS, Euro RSCG, Albion, Chi + partners, or Ogilvy. GET A GRIP MAN" - and from agencies that made the cut but found themselves in the lower echelons. One Publicis employee, known as @Adhillbilly, posted: "WTF on adland monopoly? Better on the board than not, but Old Kent Road? Talk me through Wiedens and Workclub too." But the best bit of bitching was left to Albion's creative director, Nick Darken, who asked: "Please can you reissue with M&C Saatchi as jail?"

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