BMP DDB has boosted its creative department by luring the identical
twin brothers Ben and Cameron Short to the agency.
The 30-year-old brothers, who will work across BMP's portfolio of
accounts, join from Rainey Kelly Campbell Roalfe/Y&R. There they worked
on the Virgin Mobile, Virgin Atlantic, Times and Sunday Times accounts.
Their Harvest Crunch campaign, featuring a feisty Jack Russell, is
currently on air.
The team joined RKCR/Y&R from TBWA GGT Simons Palmer in August 2000.
While at TBWA they worked on accounts such as Habitat, Sony PlayStation
Larry Barker, the creative director of BMP DDB, said: "Ben and Cameron
got to being the hot team at their agency quickly, but their book is
still grown-up. They've done work that's problem-solving, with good
The brothers have won awards including a D&AD silver for work on Le
Creuset while at TBWA, a BTAA diploma for best campaign for Virgin
Mobile while at RKCR/Y&R, and have been nominated for their Virgin
Atlantic work at this year's Campaign Poster Awards.
Ben Short, the copywriter of the duo, said: "We've always thought BMP
has a great creative reputation. We're really chuffed and thought we'd
give it a go."
Barker added: "They're really nice lads, with their heads screwed on.
There's plenty of work going round, so they'll get a taste of everything
here. They've done great work and hopefully they can continue that at