Shredded Wheat 'top it' by McCann Erickson London

Shredded Wheat has launched an ad featuring the cereal in a colourful 3D world.

This launch ad, targeting a younger audience than previous campaigns, focuses on the 100 per cent wholegrain products, Original and Bitesize, demonstrating different ways to enjoy them.

The ads are voiced by TV presenter Melanie Sykes to the funk track It's Your Thing by The Isley Brothers.