Shreddies Knitting Nanas return

LONDON - The Shreddies Knitting Nanas are back on our screens with four new ads, following a successful launch last year.

Shreddies...Knitting Nanas return
Shreddies...Knitting Nanas return

The factory is a hub of activity as the nanas frantically "knit" the cereal insisting that every Shreddie needs "nana's touch".

We are then introduced to Charles, head of quality control (and office stud) who is in charge of making sure every Shreddie is up to his exacting standards.

The factory falls silent as he pours the milk and samples the cereal.

When he gives it the thumbs up there is jubilation and the nanas continue with their work.

The campaign breaks this week and is supported by press, outdoor as well as driving fans to the microsite

Honey ad:

Coco ad:

Frosted ad:

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).