Shute earns full-time role as Van Wagner erects supersites

US outdoor giant Van Wagner has hired Kevin Shute to head its push into the UK market - and has unveiled plans for three new 85-foot supersites in London.

US outdoor giant Van Wagner has hired Kevin Shute to head its push

into the UK market - and has unveiled plans for three new 85-foot

supersites in London.



Shute has been working for Van Wagner for the last month as a

consultant, following his departure from CIA Medianetwork where he was

business development director. In his new full-time role, which starts

immediately, he will head the sales and marketing operations.



He will work alongside Alex Brown, the former Maiden development

director.



Effectively, Shute replaces Michael Higgins, who was put in charge of

finding and selling sites for the embryonic operation when it first

arrived in the UK last September. Higgins is said to have decided that

the company did not share his ambition.



Shute’s first job will be to sell three new 85-foot lightboxes. One of

these supersites was erected at the Aldgate East roundabout last

week.



The other two are likely to be at similar central London confluence

points.



’We’re not messing about with little sites in the middle of nowhere,’

said Shute. ’We want absolutely top sites in top locations.’



The Aldgate site is now being used by FT.com - a deal on which Shute

could not comment - but it was initially used by Van Wagner itself to

promote the new sites.



The company ran an ad with a large man trying to escape from the poster

box, with the catchline, ’It doesn’t have to be like this’. One observer

quipped: ’I couldn’t help wondering whether this was a jibe about

Higgins. After all, he did say the company ’wasn’t big enough for him’.’



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